Branding & Mindset tips for fempreneurs
Blog on Branding & Business
When I had the courage to "just" be me, everything changed
Hey, I want to share something with you that’s been a game changer for me. It’s one of those lessons I didn’t fully understand until I lived it, and now I can’t stop thinking about how much I wish...
Why building a personal brand is the best move for 2025
Hey girl, Let’s talk about something that could totally transform your business: building a personal brand. Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you t...
How to write better AI prompts with the RISEN framework
If you’ve ever used AI tools like ChatGPT, you know they can produce incredible results—but only if you ask the right questions. Writing a great prompt is like giving clear instructions to a frien...
Why Personal Branding Photography is Essential
In a world increasingly dominated by visual content, the significance of personal branding photography has never been more apparent. These professional, high-quality images not only enhance your b...
The visual identity. The aesthetic soul of your brand
An Introduction At the heart of brand identity lies visual identity, serving as the visual representation of your brand's core. It embodies your brand’s personality, values, and promises in a way...
How to choose the right designer for your branding project
Branding is more than just a logo; it's the voice, tone, and face of your business. It’s the first impression you give and the lasting memory you leave. So, how do you ensure that you're entrustin...
How to stand out as a wedding planner
You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...
Align your brand with your personal growth
Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...
I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...
Personal Branding: Where to Begin
Personal branding is a powerful tool that allows you to showcase your unique vision, values, and skills to the world. However, beginning the process can often feel overwhelming. Where exactly do y...
Personal Branding vs. Personal Brand
The terms 'personal branding' and 'personal brand' are often used interchangeably, yet they represent two different concepts within the same sphere. Understanding the distinction between the two c...
Elevating your brand for expansion
Jamie, a dynamic entrepreneur at 38, embodies the spirit of modern businesswomen. With a successful functional skincare brand that's touched countless lives over four years, she has truly made her...
Getting real: How your brand & mindset shape your business
Running a business is an adventure. And for you, who wants to make a real mark, getting your brand and mindset in sync is crucial. It’s not just about visuals and words; it’s about making your bus...
Rethinking the traditional business world
Why Women’s Unique Strengths Matter Now More Than Ever Have you ever considered how business might look if it was fully embracing the softer qualities that many women bring to the table? The worl...
In today's fast-paced world, branding for women transcends traditional marketing. It's about creating a narrative that deeply resonates, weaving together a vibrant mosaic of ideas, values, and vis...
Brand Identity for Coach & Mentor Winston Williams
Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...
The Brand Identity and Web Design for Atelier Åberg
I got to do the brand identity and web design for Atelier Åberg, owned by the incredibly talented Sandra Åberg. As a renowned luxury destination wedding photographer, Sandra's work exudes elegance...
But how? Choosing the right brand designer
Imagine pressing the refresh button on your brand and watching it transform from overlooked to irresistible, almost like magic. For growth-ready female founders and entrepreneurs, the dream of tak...
Not ready to invest in rebranding?
I understand that! It can be overwhelming, unmanageable, and a rather large investment. 😅 Why not get an "audit" of your overall brand before you decide to invest? An audit can give you an overv...
Do you know how to create a strong brand for yourself? A strong brand has a unique and consistent visual identity and message that sets it apart from its competitors. It clearly communicates its...
Don't waste your money on "experts"
I once paid a fortune for a personal stylist. 💰 After that, I paid a fortune for a new wardrobe that supposedly suited my body shape. I wore those outfits a minimum of times. Total waste of mone...
My clients' biggest challenges
My Client's biggest challenges, when they have to brand their businesses are: 𝟏. They don't quite know what they want (They want too much) 𝟐. They don't know who they are "talking" to. Based on ...
Dreaming of starting your own business?
Have you ever dreamed of starting your own business but feel like you're not good enough? Maybe you doubt your ability to lead and manage a business, or maybe you simply struggle to find the coura...
Personal Branding: A Tool for All Entrepreneurs
In today's fiercely competitive business landscape, standing out is no longer a luxury; it's a necessity. One way to achieve this is through personal branding. While its importance is undeniable, ...
Leveraging LinkedIn for your personal brand
In the era of digital networking and social media dominance, LinkedIn stands out as a leading platform for professionals. With more than 700 million users worldwide, it provides an unrivalled oppo...
Empower your business through thoughtful design
Every ambitious founder, especially those leading the charge as female entrepreneurs, understands the power of first impressions. Whether it's your website, your product, or your social media pres...
The Scandinavian Aesthetic: A Guide to Nordic-Inspired Visual Identity, Web, and Logo Design
Scandinavian design has been a coveted style in architecture, furniture, and fashion for many years. Its ethos of simplicity, functionality, and elegance has seamlessly transitioned into the digit...
Doing your branding: 10 Essential Do’s and Don’ts
Branding and visual identity aren't just about logos and color palettes. They're the soul of your brand, the first impression, and the lasting memory in your audience's mind. Whether you're starti...
Your brand needs fewer: Fonts Colors Ideas And need more: Continuity Coherence Action Here's what I've been up to this month: -> Cleaned up my website -> Limited the number ...
Revive Your Personal Brand with the "Three C's Method"
There are ways to revive your personal brand Are you feeling worried that your personal branding efforts might be falling short? Today it's essential to have a strong personal brand that sets you...
The power of personal branding
5 Key Steps to Building a Memorable Brand 1. Define your purpose and values Identify your goals, passions, and values to guide your brand's actions and decisions. 2. Identify your target audienc...
How to Create a Personal Brand
Establishing a strong personal brand is no longer a luxury, but a necessity in today's digitally-driven world. If you're wondering how to start personal branding, you're in the right place. This g...
A Guide to Personal Branding Statements
Navigating the professional world today requires more than just expertise in a particular field. It calls for a compelling personal brand, one that is succinctly encapsulated in your personal bran...
In the contemporary marketplace, creating a unique brand is vital to standing out and connecting with your audience. If you're wondering how to build your own brand, this guide will walk you throu...
Personal Branding for Women: A Quick and Easy Beginner's Guide
In today's interconnected world, personal branding has become an essential tool for women to navigate their personal and professional lives. That's why I am thrilled to announce the release of my ...
Why personal branding is important
As an empowered entrepreneur, you've already taken the first step towards creating something truly unique. Now, it's time to step into the spotlight and let your brand shine. In the ever-expanding...
A Brand Identity: The visual voice of your business
A brand identity is the visible element of a brand that distinguishes it in the minds of consumers. It's the combination of all the branding efforts taken by a company to portray the right image t...
Brand Identity vs. Visual Identity
The concepts of brand identity and visual identity, although closely related, signify different aspects of a brand's expression and are both essential to building a successful brand. Let's break d...
Canva or Can'tva? Why DIY Design Might Cost You Customers
The rise of Do-It-Yourself (DIY) design platforms has certainly democratized the art of branding. Platforms like Canva have empowered businesses of all sizes to craft their own visuals. However, w...
What I Would Do if I Just Started My Business
Starting a new business is similar to building a house; without the right foundation, the structure won't hold up. As someone deeply involved in visual communication, I believe the visual aspect o...
Starting your own business comes with a laundry list of to-dos, and somewhere near the top of that list should be creating your logo. And it's a good idea to have a logo in different varieties. So...
Finding your focus: Branding tips for wedding photographers
You know the moment when you're scrolling through your feed, and a photo stops you in your tracks? It's making you feel something. That's the power of a strong personal brand, especially when it c...
Building your brand: Personal branding for fempreneurs
Ever come across a brand or a person online and feel like they just get you? They speak your language, and share your values, and before you know it, you're not just a follower; you're a fan. That...
Launching your brand in 2024: A comprehensive Guide
Launching your brand in 2024? Your year ahead will be one that's both creative and strategic. Today, a brand is much more than a logo or a catchy name. It's the soul of your business, reflecting y...
How to perfect your elevator pitch
Ever found yourself tongue-tied when someone asks, "So, what do you do?" Trying to perfect your elevator pitch so that it encapsulates the essence of your business in a few seconds can feel like t...
There are so many people and brands fighting for attention. There is one factor that stands out as a way to guide customers to trust: social proof. Haven't you paused before clicking 'buy' on a ne...
Logo design for a clothing store
I created a logo design for a clothing store. Logo design is many things. There are so many different kinds of logos, so before choosing what you need, you might want to have a look at this list. ...
Have you signed a contract? You’ve poured your heart, soul, and countless hours into a project, only to have the client suddenly not "feel" it. You’re left with unpaid invoices and the haunting qu...
Logo Design 2024: All the different types of logos
Whether you're an entrepreneur just starting out or looking to refresh your existing brand, understanding the different styles of logos and how to use them can set you apart from everyone else. Thi...
Understanding Brand DNA – Its Essence and Importance
The world of branding is awash with buzzwords and terminologies, but few are as crucial to the success of a brand as its "DNA". For businesses and marketers aiming to establish a strong, identifia...