When people hear the word “branding,” they immediately think of logos, colors, or a cool website. And while those things are important, they’re only about 20% of what your brand is.
The real magic comes from the other 80%, your brand strategy.
Your logo and website are what people see. Your brand strategy is the foundation behind it all, the thing that drives every decision about how your business looks, acts, and communicates.
What exactly is a brand strategy?
Think of your brand strategy as the “why” behind everything. Not just making things look pretty (though that’s a nice bonus), but creating something meaningful that your audience connects with.
Here’s what a brand strategy should answer:
• Why does your business exist?
• Who do you want to connect with?
• How do you want people to feel when they interact with you?
A strong brand strategy takes your business beyond selling products or services, it gives people something bigger to believe in. It creates meaning, sparks emotion, and builds a connection that lasts.
The Branding Process
Branding isn’t complicated, but it does have a flow. Here’s the simplified version:
1. Foundation building
This is the start—where we dig into the core of your brand. We figure out your purpose, define your voice, and map out how you want to show up in the world.
2. Visual development
Once the foundation is set, it’s time to bring it to life visually. Think mood boards, logo designs, and creating a look that feels like you.
3. Connection & communication
A brand should look good AND build trust. With your strategy and visuals in place, you’ll have the tools to connect with your audience and show them you truly get them.
Why this matters
People don’t buy from you because they fully understand what you’re selling. They buy because they feel like you understand them.
That’s the power of a brand strategy, it bridges the gap. It’s what takes you from being just another business to becoming a brand people can’t stop talking about.
If you’re ready to take your business to the next level, to build something meaningful that people connect with, I’d love to help.