Why logo symbols matter, when you need one, and how to choose the right one for your brand.
The art of logo design
Every logo symbol has a story, even the ones that don’t make it to the final cut. They represent the creative journey, where concepts are tested, refined, and sometimes set aside. In this blog post, I’ll walk you through:
- What a logo symbol is and why it’s essential.
- When your brand needs one.
- Key considerations for choosing a logo symbol that aligns with your vision.
And yes, I’ll also share some of my own designs that didn’t make it, and why.
What is a logo symbol?
A logo symbol is a visual mark or icon that represents your brand. Think of it as the shorthand version of your brand identity, conveying your story, values, and personality in one glance.
- Purpose: It enhances brand recognition and serves as a versatile design element across platforms.
- Example: Think of the Apple logo, a simple symbol that communicates innovation, minimalism, and creativity.
Why is a logo symbol important?
Your logo symbol isn’t just an artistic choice, it’s a strategic asset.
- Memorability: It makes your brand instantly recognizable.
- Versatility: Works across digital, print, and merchandise.
- Emotion: Shapes how people feel about your brand.
A well-crafted logo symbol bridges the gap between aesthetics and meaning.
When does your brand need a logo symbol?
Not every brand requires a standalone symbol. However, it’s critical if:
- You want global reach: Symbols transcend language barriers.
- You’re building a lifestyle brand: Visual storytelling is vital for industries like fashion or wellness.
- You aim for simplicity: A symbol is easier to scale across touchpoints than detailed text.
How to choose the right logo symbol
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Know your brand DNA
Your logo should reflect your mission, values, and target audience. For example, my symbol concepts, like the rising sun or butterfly, are deeply rooted in themes of empowerment, transformation, and growth. -
Think functionality
Ask yourself: Will this symbol work in small formats, like a social media profile picture or favicon? -
Test timelessness
Trends come and go, but a great logo should feel fresh even years later. -
Make it unique
A common mistake is designing something that resembles other brands in your niche. Your logo should stand out.
The stories behind my rejected logo symbols
Here’s a glimpse into my design process with examples of symbols that didn’t make the cut, and why.
1. The Rising Sun:
- Inspiration: Represents new beginnings and clarity.
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Reason it didn’t make it: While beautiful, it felt too traditional for my clients' target audience’s modern and bold aspirations.
2. The Butterfly:
- Inspiration: A symbol of transformation and growth.
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Reason it didn’t make it: Too detailed for smaller formats, losing its impact at smaller sizes.
3. The Flowing Circle:
- Inspiration: Balance and creativity.
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Reason it didn’t make it: The fluidity was inspiring, but it lacked the authority my clients' audience associates with their brand.
Why letting go of a design can be a win
Sometimes, rejecting a design isn’t a failure, it’s a step closer to clarity. Each iteration helps you better define what your brand stands for and what it doesn’t.
How to work with a designer on your logo symbol
- Be clear about your brand story: Designers aren’t mind readers. Share your vision, values, and audience insights.
- Be open to exploration: Some of the best ideas come from concepts you might not expect.
- Give constructive feedback: Point out what works and what doesn’t without micromanaging.
Finding the symbol that speaks for you
Your logo symbol is more than a design, it’s a promise to your audience. By choosing one that aligns with your brand’s heart and purpose, you’re setting the stage for a lasting impression. And as my own process shows, sometimes the best symbols are born from the lessons of the ones left behind.
Want to explore logo symbols for your brand? Book a discovery call with me to uncover the design that captures your vision perfectly.
