Bow & Plum

This project was inspired by the beautiful, unique baby names of models Nara Smith and Lucky Blue Smith. I took two of the names, Bow and Plum, and envisioned a sophisticated yet inviting New York eatery brand. The result? A timeless visual identity that reflects warmth, refinement, and a moment worth savoring.

Portfolio Image
Portfolio Image
Portfolio Image

The Concept

Bow & Plum is a place where New Yorkers savor the moment. Whether for a glass of wine or an unforgettable dining experience, the brand embodies elegance and authenticity. The earthy tones and classic typography elevate the brand’s story, creating a balance between modern design and timeless charm.

What I did

Logo Design: A clean, versatile logo featuring hand-drawn elements that convey the artistry of the dining experience.
Visual Identity: An earthy color palette, elegant serif typography, and thoughtful details to ensure cohesion across all touchpoints.
Brand Collateral: Social media templates, signage, and menus that seamlessly carry the Bow & Plum experience online and offline.
Mood-Driven Imagery: Photography direction that captures intimate, candid moments - inviting customers to “savor” life’s little luxuries.

Keywords: Restaurant branding, logo design, visual identity, luxury eatery design, New York restaurant concept.

Bow & Plum perfectly showcases my passion for storytelling through branding - turning simple names into a refined, cohesive brand experience.

Let's create something impactful together

I am here to help transform your visions into a brand that inspire growth, connection, and authenticity. Whether you're starting fresh or elevating your business, I’m here to guide you through a creative process that combines strategic design with a soulful touch.

Let’s design a brand that not only looks beautiful but also feels like you, one that tells your story, resonates with your audience, and empowers you to show up confidently.

Ready to bring your vision to life?

Work with me