What to think about when you decide on a logo for your business
Your logo is often the first impression people have of your brand. It should be memorable, meaningful, and timeless. Step 1: Define your brand’s vibe Before jumping into logo design, ask: What fee...
How to decide on your brand fonts, without overthinking It
Fonts play a huge role in how professional (or amateur) your brand looks. A carefully chosen font palette creates consistency and brand recognition. Step 1: Choose a Primary Font (Your Signature St...
How to decide on your brand colors (And why It matters)
Your brand colors influence perception, emotions, and even sales. Choosing the right ones will help you create an identity that attracts your ideal clients. Step 1: Understand color psychology Wa...
How to show up as yourself in 2025 (and why it’s the key to personal branding)
Everywhere you look, people are trying to craft the perfect online presence. A curated feed, a brand that feels put together. But the people who actually stand out in 2025 aren’t the ones trying th...
Logo symbols that never made the cut
Why logo symbols matter, when you need one, and how to choose the right one for your brand. The art of logo design Every logo symbol has a story, even the ones that don’t make it to the final cut. ...
When people hear the word “branding,” they immediately think of logos, colors, or a cool website. And while those things are important, they’re only about 20% of what your brand is. The real magic ...
Why comparing yourself to others is going to lead to burnout
Hi, friend! Happy New Year! As we step into 2025, it’s the perfect time to reflect, refocus, and realign. If you’ve ever found yourself lost in a scroll session, envying someone else's highlight re...
Wellness retreat brand identity
Some stories can only be told in colors, symbols, and quiet elegance. That’s the heart behind the creation of Dorthea, a brand inspired by the life and spirit of a woman who was as adventurous and ...
Why branding is an investment, not an expense
When you think about branding, it’s easy to feel like it’s “just another cost.” I get it, there are so many things pulling at your budget as an entrepreneur. But branding is so much more than jus...
When I had the courage to "just" be me, everything changed
Hey, I want to share something with you that’s been a game changer for me. It’s one of those lessons I didn’t fully understand until I lived it, and now I can’t stop thinking about how much I wish...
Why building a personal brand is the best move for 2025
Hey girl, Let’s talk about something that could totally transform your business: building a personal brand. Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you t...
How to write better AI prompts with the RISEN framework
If you’ve ever used AI tools like ChatGPT, you know they can produce incredible results—but only if you ask the right questions. Writing a great prompt is like giving clear instructions to a frien...
Why Personal Branding Photography is Essential
In a world increasingly dominated by visual content, the significance of personal branding photography has never been more apparent. These professional, high-quality images not only enhance your b...
The visual identity. The aesthetic soul of your brand
An Introduction At the heart of brand identity lies visual identity, serving as the visual representation of your brand's core. It embodies your brand’s personality, values, and promises in a way...
How to choose the right designer for your branding project
Branding is more than just a logo; it's the voice, tone, and face of your business. It’s the first impression you give and the lasting memory you leave. So, how do you ensure that you're entrustin...
How to stand out as a wedding planner
You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...
Align your brand with your personal growth
Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...
I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...
Personal Branding: Where to Begin
Personal branding is a powerful tool that allows you to showcase your unique vision, values, and skills to the world. However, beginning the process can often feel overwhelming. Where exactly do y...
Personal Branding vs. Personal Brand
The terms 'personal branding' and 'personal brand' are often used interchangeably, yet they represent two different concepts within the same sphere. Understanding the distinction between the two c...
Elevating your brand for expansion
Jamie, a dynamic entrepreneur at 38, embodies the spirit of modern businesswomen. With a successful functional skincare brand that's touched countless lives over four years, she has truly made her...
Getting real: How your brand & mindset shape your business
Running a business is an adventure. And for you, who wants to make a real mark, getting your brand and mindset in sync is crucial. It’s not just about visuals and words; it’s about making your bus...
Rethinking the traditional business world
Why Women’s Unique Strengths Matter Now More Than Ever Have you ever considered how business might look if it was fully embracing the softer qualities that many women bring to the table? The worl...
In today's fast-paced world, branding for women transcends traditional marketing. It's about creating a narrative that deeply resonates, weaving together a vibrant mosaic of ideas, values, and vis...