Why comparing yourself to others is going to lead to burnout
Hi, friend! Happy New Year! As we step into 2025, it’s the perfect time to reflect, refocus, and realign. If you’ve ever found yourself lost in a scroll session, envying someone else's highlight re...
Wellness retreat brand identity
Some stories can only be told in colors, symbols, and quiet elegance. That’s the heart behind the creation of Dorthea, a brand inspired by the life and spirit of a woman who was as adventurous and ...
Why branding is an investment, not an expense
When you think about branding, it’s easy to feel like it’s “just another cost.” I get it, there are so many things pulling at your budget as an entrepreneur. But branding is so much more than jus...
When I had the courage to "just" be me, everything changed
Hey, I want to share something with you that’s been a game changer for me. It’s one of those lessons I didn’t fully understand until I lived it, and now I can’t stop thinking about how much I wish...
Why building a personal brand is the best move for 2025
Hey girl, Let’s talk about something that could totally transform your business: building a personal brand. Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you t...
How to write better AI prompts with the RISEN framework
If you’ve ever used AI tools like ChatGPT, you know they can produce incredible results—but only if you ask the right questions. Writing a great prompt is like giving clear instructions to a frien...
Why Personal Branding Photography is Essential
In a world increasingly dominated by visual content, the significance of personal branding photography has never been more apparent. These professional, high-quality images not only enhance your b...
The visual identity. The aesthetic soul of your brand
An Introduction At the heart of brand identity lies visual identity, serving as the visual representation of your brand's core. It embodies your brand’s personality, values, and promises in a way...
How to choose the right designer for your branding project
Branding is more than just a logo; it's the voice, tone, and face of your business. It’s the first impression you give and the lasting memory you leave. So, how do you ensure that you're entrustin...
How to stand out as a wedding planner
You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...
Align your brand with your personal growth
Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...
I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...
Personal Branding: Where to Begin
Personal branding is a powerful tool that allows you to showcase your unique vision, values, and skills to the world. However, beginning the process can often feel overwhelming. Where exactly do y...
Personal Branding vs. Personal Brand
The terms 'personal branding' and 'personal brand' are often used interchangeably, yet they represent two different concepts within the same sphere. Understanding the distinction between the two c...
Elevating your brand for expansion
Jamie, a dynamic entrepreneur at 38, embodies the spirit of modern businesswomen. With a successful functional skincare brand that's touched countless lives over four years, she has truly made her...
Getting real: How your brand & mindset shape your business
Running a business is an adventure. And for you, who wants to make a real mark, getting your brand and mindset in sync is crucial. It’s not just about visuals and words; it’s about making your bus...
Rethinking the traditional business world
Why Women’s Unique Strengths Matter Now More Than Ever Have you ever considered how business might look if it was fully embracing the softer qualities that many women bring to the table? The worl...
In today's fast-paced world, branding for women transcends traditional marketing. It's about creating a narrative that deeply resonates, weaving together a vibrant mosaic of ideas, values, and vis...
Brand Identity for Coach & Mentor Winston Williams
Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...
The Brand Identity and Web Design for Atelier Åberg
I got to do the brand identity and web design for Atelier Åberg, owned by the incredibly talented Sandra Åberg. As a renowned luxury destination wedding photographer, Sandra's work exudes elegance...
But how? Choosing the right brand designer
Imagine pressing the refresh button on your brand and watching it transform from overlooked to irresistible, almost like magic. For growth-ready female founders and entrepreneurs, the dream of tak...
Not ready to invest in rebranding?
I understand that! It can be overwhelming, unmanageable, and a rather large investment. 😅 Why not get an "audit" of your overall brand before you decide to invest? An audit can give you an overv...
Do you know how to create a strong brand for yourself? A strong brand has a unique and consistent visual identity and message that sets it apart from its competitors. It clearly communicates its...
Don't waste your money on "experts"
I once paid a fortune for a personal stylist. 💰 After that, I paid a fortune for a new wardrobe that supposedly suited my body shape. I wore those outfits a minimum of times. Total waste of mone...