Fonts play a huge role in how professional (or amateur) your brand looks. A carefully chosen font palette creates consistency and brand recognition.
Step 1: Choose a Primary Font (Your Signature Style)
Your main font should be:
✔ Readable
✔ Aligned with your brand personality
✔ Versatile (looks good on websites, social media & print)
Examples:
- Elegant brands → Serif fonts
- Modern brands → Sans-serif fonts
- Handwritten/personal brands → Script fonts
Step 2: Pick a secondary font
This font should complement your primary font while creating contrast.
- Example: If your primary font is bold and playful, choose a clean, simple font as a secondary one.
Step 3: Keep it simple
Don’t overcomplicate things. Stick to two or three fonts max:
- Heading font – Eye-catching and bold
- Body font – Simple and easy to read
- (Optional) Accent font for a unique touch
Pro Tip: Use Google Fonts for free, high-quality fonts that work everywhere.
Want to see a list of my go-to brand fonts? Download my free font guide here!
