Your brand colors influence perception, emotions, and even sales. Choosing the right ones will help you create an identity that attracts your ideal clients.
Step 1: Understand color psychology
- Warm tones (red, orange, yellow) → Energetic, bold, and attention-grabbing
- Cool tones (blue, green, purple) → Trustworthy, calming, and professional
- Neutrals (black, white, gray, beige) → Elegant, sophisticated, or minimalist
Step 2: Align with your brand values
Your colors should reflect your brand personality.
- Empowering & bold? Try deep purples or fiery oranges.
- Calm & professional? Soft blues or sage greens may work best.
Step 3: Limit your palette
Stick to 3-5 colors:
- Primary color – The main color that defines your brand.
- Secondary colors – Complementary shades that balance your brand.
- Accent color – A bold pop for CTAs and highlights.
Step 4: Test & Validate
Before finalizing, create sample designs and ask:
- Does this feel like my brand?
- Does it stand out in my industry?
Pro Tip: Use tools like Coolors or Adobe Color to generate palettes.
Need help choosing your brand colors? I can create a custom color palette for you.
