Hey girl,
Let’s talk about something that could totally transform your business: building a personal brand.
Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you to know I hear you. The idea of putting yourself out there can feel scary, especially if you’re used to being behind the scenes. But hear me out, because this could be a game-changer for you.
Why personal branding matters
Here’s the truth: Your customers can’t read your mind.
Sure, they know what you sell, but do they know:
- What makes you different from everyone else?
- What you stand for and stand against?
- Why your business is worth their trust (and money)?
If they don’t, you’re making things way harder than they need to be.
In 2025, being a faceless brand isn’t enough. People want to connect with real humans. They’re not just buying a product or service, they’re buying into you, your story, and your values.
And that’s great news! Because no one can compete with you.
People follow people
Here’s something to think about:
- Brene Brown: The Daring Way (her company) has 55K followers on Instagram, but Brene? 4.4 million.
- Arianna Huffington: Thrive Global has 183K Instagram followers, but Arianna? 2.7 million.
- Marie Forleo: MarieTV on YouTube has 793K subscribers, but Marie herself? 1.1 million on Instagram.
- Sophia Amoruso: Girlboss has 1.5 million Instagram followers, but Sophia herself? 800K and counting, with a highly engaged audience.
Why? Because people connect with people.
When you build a personal brand, you give your audience a chance to know, like, and trust you. That connection is what makes your business memorable.
Common fears about personal branding
I know what you might be thinking:
- “What if I want to sell my business later?”
- “What if I don’t want to share too much of my life?”
- “What if I’m just not interesting enough?”
Let’s unpack this.
First, building a personal brand doesn’t mean you are your business forever. Think of Oprah. Her name is her brand, but she’s not managing every part of her empire. Your brand can grow and evolve with you.
Second, personal branding doesn’t mean you have to share every detail of your life. It’s about showing up as you, on your terms. Share your values, your expertise, and what lights you up.
And finally, you don’t need to be a celebrity to be interesting. People will connect with your authenticity, not perfection.
Why 2025 is the year
The business world has changed. Customers don’t just want transactions; they want relationships.
When you invest in your personal brand, you:
- Build trust with your audience.
- Set yourself apart from your competition
- Attract clients who align with your values and vision.
And let me tell you, those dream clients are willing to pay more for someone they resonate with.
How to get started
If this feels like a lot, don’t worry. I’ve got you covered. I created a mini-course on personal branding that’s designed to make this simple and doable for you.
In it, you’ll learn:
- How to uncover what makes you uniquely valuable.
- How to share your story in a way that feels natural.
- How to build trust and connection without overextending yourself.
What happens if you don’t?
I don’t say this to scare you, but here’s the truth: staying in the background means you risk being overlooked.
Your audience might never see the incredible things you have to offer. And that’s not just a loss for you, it’s a loss for them, too.
Take the leap
So, here’s my invite: Take a step forward.
Click here to join my mini-course, and let me help you build a personal brand that feels authentic and aligned with your vision.
And if you’re unsure, send me a message. Let’s figure it out together.
This is your time to shine. Let’s make 2025 your breakthrough year.
With love,
Heidi 💛
