How to show up as yourself in 2025 (and why it’s the key to personal branding)
Everywhere you look, people are trying to craft the perfect online presence. A curated feed, a brand that feels put together. But the people who actually stand out in 2025 aren’t the ones trying th...
Why comparing yourself to others is going to lead to burnout
Hi, friend! Happy New Year! As we step into 2025, it’s the perfect time to reflect, refocus, and realign. If you’ve ever found yourself lost in a scroll session, envying someone else's highlight re...
Why building a personal brand is the best move for 2025
Hey girl, Let’s talk about something that could totally transform your business: building a personal brand. Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you t...
Establishing yourself as a personal brand
Establishing yourself as a personal brand involves a combination of discovering your unique voice, consistently communicating your values, and connecting with your target audience. Here are steps ...