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What to think about when you decide on a logo for your business

What to think about when you decide on a logo for your business

Your logo is often the first impression people have of your brand. It should be memorable, meaningful, and timeless. Step 1: Define your brand’s vibe Before jumping into logo design, ask: What fee...

Logo symbols that never made the cut

Logo symbols that never made the cut

Why logo symbols matter, when you need one, and how to choose the right one for your brand. The art of logo design Every logo symbol has a story, even the ones that don’t make it to the final cut. ...

Your guide to branding basics

Your guide to branding basics

Hey friend! If you're sometimes doubting what the branding lingo means, you're in the right place. I’ve put together a simple guide to branding basics, to help you understand these terms. 1. Bra...

What is a logo suite?

What is a logo suite?

What is a logo suite? A logo suite is a collection of logo variations designed to make sure your brand’s visual identity remains consistent across different applications. It includes multiple v...