
When people hear the word “branding,” they immediately think of logos, colors, or a cool website. And while those things are important, they’re only about 20% of what your brand is. The real magic ...

Why branding is an investment, not an expense
When you think about branding, it’s easy to feel like it’s “just another cost.” I get it, there are so many things pulling at your budget as an entrepreneur. But branding is so much more than jus...

How can you ensure consistency in your brand's visual identity across different platforms?
Maintaining consistency in your brand's visual identity across various platforms is crucial for building brand recognition and trust. Inconsistency can lead to confusion and dilute your brand mess...

Key elements of effective Branding
Effective branding is crucial for any business looking to establish a strong presence in the market. It's more than just a logo or a catchy tagline; it’s a comprehensive approach to how your busin...

Hey friend! If you're sometimes doubting what the branding lingo means, you're in the right place. I’ve put together a simple guide to branding basics, to help you understand these terms. 1. Bra...

A brand identity for a clairvoyant
Standing out as a brand is crucial. For SoulWanderer, a clairvoyant and medium who helps individuals connect with those who have crossed over, creating a visually captivating and meaningful brand ...

Creating a Japandi Brand and Website
Creating a Japandi brand and website may be on your to-do list in 2024. The trend that has been making waves in the design world – it's a harmonious blend of Japanese minimalism and Scandinavian f...

Yellow is a color that grabs attention, evokes happiness, and brings energy to your brand. As a growth-ready female founder, you might be considering how to use yellow in your branding to stand ou...