News

The visual identity. The aesthetic soul of your brand

The visual identity. The aesthetic soul of your brand

An Introduction At the heart of brand identity lies visual identity, serving as the visual representation of your brand's core. It embodies your brand’s personality, values, and promises in a way...

How to choose the right designer for your branding project

How to choose the right designer for your branding project

Branding is more than just a logo; it's the voice, tone, and face of your business. It’s the first impression you give and the lasting memory you leave. So, how do you ensure that you're entrustin...

Pinterest for inspiration

Pinterest for inspiration

I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...

Brand Identity for Coach & Mentor Winston Williams

Brand Identity for Coach & Mentor Winston Williams

Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...

The Scandinavian Aesthetic: A Guide to Nordic-Inspired Visual Identity, Web, and Logo Design

The Scandinavian Aesthetic: A Guide to Nordic-Inspired Visual Identity, Web, and Logo Design

Scandinavian design has been a coveted style in architecture, furniture, and fashion for many years. Its ethos of simplicity, functionality, and elegance has seamlessly transitioned into the digit...

What I Would Do if I Just Started My Business

What I Would Do if I Just Started My Business

Starting a new business is similar to building a house; without the right foundation, the structure won't hold up. As someone deeply involved in visual communication, I believe the visual aspect o...

Find out what a logo suite is

Find out what a logo suite is

Starting your own business comes with a laundry list of to-dos, and somewhere near the top of that list should be creating your logo. And it's a good idea to have a logo in different varieties. So...

Logo design for a clothing store

Logo design for a clothing store

I created a logo design for a clothing store. Logo design is many things. There are so many different kinds of logos, so before choosing what you need, you might want to have a look at this list. ...

Logo Design 2024: All the different types of logos

Logo Design 2024: All the different types of logos

Whether you're an entrepreneur just starting out or looking to refresh your existing brand, understanding the different styles of logos and how to use them can set you apart from everyone else. Thi...

How can you ensure consistency in your brand's visual identity across different platforms?

How can you ensure consistency in your brand's visual identity across different platforms?

Maintaining consistency in your brand's visual identity across various platforms is crucial for building brand recognition and trust. Inconsistency can lead to confusion and dilute your brand mess...

What is visual identity?

What is visual identity?

You've probably heard the term "Visual identity" tossed around, especially if you've dipped your toes into the world of branding or marketing. But what is it? And why should you care about it? Vi...

Visual marketing & Design

Visual marketing & Design

Today, we're diving into the colorful world of visual marketing and design. Think of these as your brand's dynamic duo, working tirelessly behind the scenes to make sure your message isn't just he...

How do I choose the right logo and color scheme for my brand?

How do I choose the right logo and color scheme for my brand?

Choosing the right logo and color scheme for your brand is a crucial step in building your business's identity. These elements not only make your brand visually appealing but also communicate its ...

Boost visibility with effective branding

Boost visibility with effective branding

Visual branding is the key to catching the eye of your potential customers. An effective visual branding strategy not only increases your business’s visibility but also enhances brand recognition ...

The Brand Design Process Explained

The Brand Design Process Explained

Understanding the brand design process can help you create a strong and cohesive brand. Here’s a step-by-step guide. DiscoveryBegin with research. Understand your market, competitors, and target ...

A brand identity for a clairvoyant

A brand identity for a clairvoyant

Standing out as a brand is crucial. For SoulWanderer, a clairvoyant and medium who helps individuals connect with those who have crossed over, creating a visually captivating and meaningful brand ...

Elevate your brand:  Gypsy Chicks -  A Visual Identity Case

Elevate your brand: Gypsy Chicks - A Visual Identity Case

Are you an ambitious female founder ready to elevate your brand to the next level? I want to introduce you to my latest portfolio case: The brand design and visual identity for Gypsy Chicks, a des...

What is a logo suite?

What is a logo suite?

What is a logo suite? A logo suite is a collection of logo variations designed to make sure your brand’s visual identity remains consistent across different applications. It includes multiple v...

Using yellow in your branding

Using yellow in your branding

Yellow is a color that grabs attention, evokes happiness, and brings energy to your brand. As a growth-ready female founder, you might be considering how to use yellow in your branding to stand ou...

Brand design tips

Brand design tips

Brand design tips for you, of you are just starting out or if you are considering a rebrand. These are the top 10 questions I get asked the most by my clients. I thought I would collect them in on...