Whether you're an entrepreneur just starting out or looking to refresh your existing brand, understanding the different styles of logos and how to use them can set you apart from everyone else. This guide will walk you through the essentials of logo design in 2024, providing you with the knowledge to choose the right type of logo for your business.
The different logo types
1. Monogram logos (or Lettermarks)
Monogram logos are all about simplicity and elegance. They use your company's initials to create a visually appealing and memorable emblem. Think of luxury fashion brands like Louis Vuitton (LV) or Chanel (CC). These logos are perfect for businesses with longer names, offering a cool way to brand your visuals.
How to use them: Ideal for social media icons, business cards, and anywhere you need a simplified version of your brand's identity.
Images from Looka
2. Wordmarks (or logotypes)
Wordmarks are font-based logos that focus on the business' name alone. Google’s logo is a prime example, showcasing how a unique typeface can embody a brand's personality. Wordmarks work well when you have a catchy name that's not too long and you want to highlight your brand name directly.
How to Use Them: Best for brand recognition when you're establishing your presence. Use it on website headers and official marketing materials.
Logo from Google
3. Pictorial marks (or logo symbols)
A pictorial mark is an icon or graphic-based logo. It's what we often think of when we hear the word "logo"—the Apple apple, the Twitter bird. These logos symbolize your brand through an image that is emblematic of your brand’s vision or values.
How to use them: Perfect for global brands where a symbol can be recognized across different languages. Use them in apps, products, and promotional materials.
4. Abstract logo marks
Unlike pictorial logos, abstract logos are geometric forms that don't represent an existing object but something unique to your brand. Think of the Adidas flower or the Pepsi-divided circle. These logos encapsulate your brand in a truly unique way, making them versatile across different mediums.
How to use them: Suitable for diverse companies looking to convey a particular idea or concept that defines their brand without being tied to a specific image.
5. Mascots
Mascots are fun, cartoonish characters that represent your brand. They’re great for companies that want to create a friendly, approachable, and memorable brand image. The KFC Colonel and Michelin Man are examples of mascots that embody their brands.
How to use them: Ideal for brands targeting families or children, use them in promotional materials, social media, and as part of your overall marketing strategy to engage your audience.
6. Combination marks
A combination mark blends a symbol with a wordmark, making it versatile and rich in brand identity. Burger King, Lacoste, and Doritos use combination marks to leverage both text and iconography for a comprehensive brand experience.
How to use them: These logos are incredibly flexible; use them across all branding materials, from your website to packaging, ensuring recognition with or without the text.
7. Emblem Logos
Emblem logos encase the company name within the design. Think badges, seals, and crests. Starbucks and Harley-Davidson are known examples. They often have a traditional appearance, making them favored by schools, organizations, or heritage brands.
How to use them: Perfect for merchandise, official documents, and anywhere you want to evoke a sense of tradition and authenticity.
Creating your logo
Choosing the right logo style is just the beginning. Consider your brand's core values, target audience, and the message you want to send. Your logo should resonate with your audience, differentiating you from competitors while fostering brand loyalty.
Ready to build your brand?
Deciding on your logo design is an exciting step in building your brand's identity. If you're not sure where to start or if your current logo isn't capturing your brand's essence, I'm here to help.
