Canva or Can'tva? Why DIY Design Might Cost You Customers
The rise of Do-It-Yourself (DIY) design platforms has certainly democratized the art of branding. Platforms like Canva have empowered businesses of all sizes to craft their own visuals. However, w...
Finding your focus: Branding tips for wedding photographers
You know the moment when you're scrolling through your feed, and a photo stops you in your tracks? It's making you feel something. That's the power of a strong personal brand, especially when it c...
Building your brand: Personal branding for fempreneurs
Ever come across a brand or a person online and feel like they just get you? They speak your language, and share your values, and before you know it, you're not just a follower; you're a fan. That...
Launching your brand in 2024: A comprehensive Guide
Launching your brand in 2024? Your year ahead will be one that's both creative and strategic. Today, a brand is much more than a logo or a catchy name. It's the soul of your business, reflecting y...
How to perfect your elevator pitch
Ever found yourself tongue-tied when someone asks, "So, what do you do?" Trying to perfect your elevator pitch so that it encapsulates the essence of your business in a few seconds can feel like t...
There are so many people and brands fighting for attention. There is one factor that stands out as a way to guide customers to trust: social proof. Haven't you paused before clicking 'buy' on a ne...
Logo design for a clothing store
I created a logo design for a clothing store. Logo design is many things. There are so many different kinds of logos, so before choosing what you need, you might want to have a look at this list. ...
Logo Design 2024: All the different types of logos
Whether you're an entrepreneur just starting out or looking to refresh your existing brand, understanding the different styles of logos and how to use them can set you apart from everyone else. Thi...
Understanding Brand DNA – Its Essence and Importance
The world of branding is awash with buzzwords and terminologies, but few are as crucial to the success of a brand as its "DNA". For businesses and marketers aiming to establish a strong, identifia...
From 'Fake It Till You Make It' to Authentic Business 2.0
The initial steps in the entrepreneurial world can often feel like a balancing act between creating a convincing image and finding your authentic voice. "Fake it till you make it" is a known tacti...
What is brand design and how does it impact customer perception?
Brand design is a critical component of a business’s identity and plays a significant role in how customers perceive and interact with a brand. Understanding the intricacies of brand design and it...
How often do I need to update my brand design?
Before deciding on the frequency of updates, it’s important to understand why change might be necessary. Brand design is not only about aesthetics; it’s a communication tool that shows your brand’...
Why your personal brand needs a mentor
How your personal brand stands outHave you ever noticed how some personal brands just seem to stand out? It's not always solo work. Behind many successful personal brands, there's often a mentor c...
Getting your branding right from the start: A guide for female entrepreneurs
Starting a business is exciting, but it's also full of decisions. One of the first and most important ones? Your branding. That's right, how your business looks and feels to the outside world can ...
How to brand yourself as a coach and stand out
With so many coaches around, how to brand yourself as a coach can seem hard. But what if I told you that the secret to breaking through the noise isn't about being the loudest? It's about being th...
How to make your brand stand out
Are you trying to make your brand stand out, but feel like you're just another face in the crowd? You're not alone. The market is super busy, with lots of businesses trying to grab people's attent...
"We" or "I" in your marketing material.
When it comes to the decision of writing in plural or singular as a solopreneur for your website and social media, there isn't a strict consensus but rather guidelines based on your brand image, t...
From passion to presence: Branding essentials for female-led scale-ups
In today's competitive market, the necessity for a compelling and cohesive brand identity is indisputable. Especially for scale-ups ready to amplify their reach and impact. But for female-founded ...
5 signs you are ready to invest in brand design
Have you ever stared at your brand visuals and felt something was off, like an old outfit that no longer fits the person you've become? It's a sign, a nudge from your entrepreneurial spirit, sugge...
How can you ensure consistency in your brand's visual identity across different platforms?
Maintaining consistency in your brand's visual identity across various platforms is crucial for building brand recognition and trust. Inconsistency can lead to confusion and dilute your brand mess...
Ever wondered why some women seem to effortlessly stand out in any crowd, both online and offline? It's not just about charisma; it's about personal branding. Personal branding for women is like c...
You've probably heard the term "Visual identity" tossed around, especially if you've dipped your toes into the world of branding or marketing. But what is it? And why should you care about it? Vi...
Brand Identity vs. Brand Image: Understanding the Difference
Today, I'm diving into brand identity vs. brand image, and it might seem a bit confusing at first but is super important if you're looking to make your mark in the world of business or branding. I...
If you are looking for inspiration for your green aesthetic, I have collected some images from Pexels, that I think evoke a really nice, dreamy feeling, There are so many shades of green and some...