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The visual identity. The aesthetic soul of your brand

The visual identity. The aesthetic soul of your brand

An Introduction At the heart of brand identity lies visual identity, serving as the visual representation of your brand's core. It embodies your brand’s personality, values, and promises in a way...

How to choose the right designer for your branding project

How to choose the right designer for your branding project

Branding is more than just a logo; it's the voice, tone, and face of your business. It’s the first impression you give and the lasting memory you leave. So, how do you ensure that you're entrustin...

How to stand out as a wedding planner

How to stand out as a wedding planner

You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...

Align your brand with your personal growth

Align your brand with your personal growth

Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...

Pinterest for inspiration

Pinterest for inspiration

I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...

Elevating your brand for expansion

Elevating your brand for expansion

Jamie, a dynamic entrepreneur at 38, embodies the spirit of modern businesswomen. With a successful functional skincare brand that's touched countless lives over four years, she has truly made her...

Getting real: How your brand & mindset shape your business

Getting real: How your brand & mindset shape your business

Running a business is an adventure. And for you, who wants to make a real mark, getting your brand and mindset in sync is crucial. It’s not just about visuals and words; it’s about making your bus...

Branding for women

Branding for women

In today's fast-paced world, branding for women transcends traditional marketing. It's about creating a narrative that deeply resonates, weaving together a vibrant mosaic of ideas, values, and vis...

Brand Identity for Coach & Mentor Winston Williams

Brand Identity for Coach & Mentor Winston Williams

Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...

The Brand Identity and Web Design for Atelier Åberg

The Brand Identity and Web Design for Atelier Åberg

I got to do the brand identity and web design for Atelier Åberg, owned by the incredibly talented Sandra Åberg. As a renowned luxury destination wedding photographer, Sandra's work exudes elegance...

But how? Choosing the right brand designer

But how? Choosing the right brand designer

Imagine pressing the refresh button on your brand and watching it transform from overlooked to irresistible, almost like magic. For growth-ready female founders and entrepreneurs, the dream of tak...

Not ready to invest in rebranding?

Not ready to invest in rebranding?

I understand that! It can be overwhelming, unmanageable, and a rather large investment. 😅 Why not get an "audit" of your overall brand before you decide to invest? An audit can give you an overv...

What makes a strong brand?

What makes a strong brand?

Do you know how to create a strong brand for yourself? A strong brand has a unique and consistent visual identity and message that sets it apart from its competitors. It clearly communicates its...

Don't waste your money on "experts"

Don't waste your money on "experts"

I once paid a fortune for a personal stylist. 💰 After that, I paid a fortune for a new wardrobe that supposedly suited my body shape. I wore those outfits a minimum of times. Total waste of mone...

My clients' biggest challenges

My clients' biggest challenges

My Client's biggest challenges, when they have to brand their businesses are: 𝟏. They don't quite know what they want (They want too much) 𝟐. They don't know who they are "talking" to. Based on ...

Doing your branding: 10 Essential Do’s and Don’ts

Doing your branding: 10 Essential Do’s and Don’ts

Branding and visual identity aren't just about logos and color palettes. They're the soul of your brand, the first impression, and the lasting memory in your audience's mind. Whether you're starti...

Your brand needs less of this

Your brand needs less of this

Your brand needs fewer: Fonts Colors Ideas And need more: Continuity Coherence Action Here's what I've been up to this month: -> Cleaned up my website -> Limited the number ...

The power of personal branding

The power of personal branding

5 Key Steps to Building a Memorable Brand 1. Define your purpose and values Identify your goals, passions, and values to guide your brand's actions and decisions. 2. Identify your target audienc...

How to Create a Personal Brand

How to Create a Personal Brand

Establishing a strong personal brand is no longer a luxury, but a necessity in today's digitally-driven world. If you're wondering how to start personal branding, you're in the right place. This g...

A Guide to Personal Branding Statements

A Guide to Personal Branding Statements

Navigating the professional world today requires more than just expertise in a particular field. It calls for a compelling personal brand, one that is succinctly encapsulated in your personal bran...

Personal Branding for Women: A Quick and Easy Beginner's Guide

Personal Branding for Women: A Quick and Easy Beginner's Guide

In today's interconnected world, personal branding has become an essential tool for women to navigate their personal and professional lives. That's why I am thrilled to announce the release of my ...

Why personal branding is important

Why personal branding is important

As an empowered entrepreneur, you've already taken the first step towards creating something truly unique. Now, it's time to step into the spotlight and let your brand shine. In the ever-expanding...

A Brand Identity: The visual voice of your business

A Brand Identity: The visual voice of your business

A brand identity is the visible element of a brand that distinguishes it in the minds of consumers. It's the combination of all the branding efforts taken by a company to portray the right image t...

Brand Identity vs. Visual Identity

Brand Identity vs. Visual Identity

The concepts of brand identity and visual identity, although closely related, signify different aspects of a brand's expression and are both essential to building a successful brand. Let's break d...