When it comes to the decision of writing in plural or singular as a solopreneur for your website and social media, there isn't a strict consensus but rather guidelines based on your brand image, target audience, and personal preference. Here are the considerations for both approaches:
Writing in Singular (I, Me, My)
- Personal Connection: Using singular pronouns can help create a more personal and intimate connection with your audience. You're the one speaking directly to them, which can be very effective for personal branding, consulting, coaching, or service-based businesses where trust and personal relationships are key.
- Transparency: It’s transparent and honest, especially if you're the only one behind the business. This can increase trustworthiness and authenticity, qualities highly valued in many markets today.
- Simplicity: It simplifies messaging and makes it clear who is responsible for the work, the ideas, and the communication.
Writing in Plural (We, Us, Our)
- Professional Image: Using plural pronouns might give the impression of a larger organization, which can be beneficial if you're aiming to present your business as more established or if you plan to expand in the future.
- Versatility: It allows for scalability without needing to change the language on your platforms as your business grows and you potentially add more team members.
- Inclusivity: It can make your messaging feel more inclusive as if you're speaking on behalf of a team, even if it's just you. This can be effective for products or services where the business identity feels like a collective effort or aims to build a community.
Deciding Which to Use
- Audience Expectations: Consider your target audience's expectations and preferences. Some audiences may prefer the personal touch of singular pronouns, while others might find plural pronouns more professional and reassuring.
- Your Comfort Level: Choose the approach that feels most authentic to you and your brand. If you prefer to maintain a personal, individualized connection with your audience, singular might be the way to go. If you aim to present a more collective or expansive business image, plural could work better.
- Consistency: Whichever choice you make, maintain consistency across all your platforms to avoid confusing your audience.
Ultimately, the decision should align with your branding strategy and how you want your audience to perceive you and your business. Some solopreneurs even explain their choice directly to their audience, further fostering transparency and connection.
My personal preference is clear since I write as a singular person on all my platforms. For me, it creates more trust, and transparency and seems more honest. But it's very individual.
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