SoulWanderer Visual Identity for Helle
Client Overview: SoulWanderer, founded by Helle, offers a journey of spiritual insight and personal discovery through mindfulness and clairvoyance. With a focus on holistic wellness, SoulWanderer inspires individuals to connect with their inner selves and find their unique paths. Helle needed a cohesive visual identity to authentically represent her brand across social media and beyond.
Project Scope: Helle commissioned me to create a complete visual identity for SoulWanderer. This included logo development, color palette, typography, and custom social media templates, each designed to embody the calm, introspective essence of her brand.
Design Approach: For SoulWanderer, I crafted a sophisticated, earthy color palette and minimalist layouts that evoke tranquility and clarity. I used soft, natural tones and delicate patterns inspired by organic textures and sacred geometry, anchoring the brand in both spirituality and modernity. The logo, centered around a subtle mandala with a central eye symbol, reflects guidance, intuition, and spiritual awareness—core values of SoulWanderer.
Outcome: The result is a cohesive, elegant brand identity that resonates deeply with Helle’s audience. The custom social media templates allow her to seamlessly share quotes, event announcements, and insights, maintaining brand consistency across platforms. SoulWanderer now visually communicates its mission of guiding clients to self-discovery with authenticity and grace.
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