Gypsy Chicks Visual Identity for Photography Education
Client Overview: Gypsy Chicks is a photography education brand focused on destination wedding photography and creative mentorship. With a goal to inspire photographers worldwide, they needed a visual identity that reflects both their vibrant personality and dedication to high-quality educational content.
Project Scope: The project involved creating a new visual identity for Gypsy Chicks, including a logo, color palette, typography, and social media assets. The brand needed a fresh, eye-catching design to connect with aspiring and established photographers alike, while conveying a sense of warmth and creativity.
Design Approach: We created a bold sunburst logo to capture the brand’s dynamic energy and focus on enlightenment through education. The color palette is vibrant yet earthy, with rich greens, terracotta, lavender, and beige tones, grounding the brand in a natural, approachable feel. This palette allows flexibility across platforms, keeping the brand recognizable and engaging. Clean, modern typography and versatile layouts make the brand easy to apply across various materials, from social media to printed materials.
Outcome: Gypsy Chicks now has a distinctive and professional look that is really unique for the photography education space. The new visual identity resonates with their audience, aligning with both their adventurous spirit and commitment to teaching. The brand’s cohesive look reinforces Gypsy Chicks as a trusted, inspiring name in destination photography education.
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