Why building a personal brand is the best move for 2025
Hey girl, Let’s talk about something that could totally transform your business: building a personal brand. Now, before you roll your eyes or think, “Heidi, that sounds overwhelming,” I want you t...
How to stand out as a wedding planner
You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...
Align your brand with your personal growth
Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...
I spend hours on Pinterest for inspiration weekly. It's my go-to place for everything related to the visual side of my work. My journey on Pinterest often starts with a vague idea. This time, it ...
Personal Branding: Where to Begin
Personal branding is a powerful tool that allows you to showcase your unique vision, values, and skills to the world. However, beginning the process can often feel overwhelming. Where exactly do y...
Personal Branding vs. Personal Brand
The terms 'personal branding' and 'personal brand' are often used interchangeably, yet they represent two different concepts within the same sphere. Understanding the distinction between the two c...
Brand Identity for Coach & Mentor Winston Williams
Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...
But how? Choosing the right brand designer
Imagine pressing the refresh button on your brand and watching it transform from overlooked to irresistible, almost like magic. For growth-ready female founders and entrepreneurs, the dream of tak...
Personal Branding: A Tool for All Entrepreneurs
In today's fiercely competitive business landscape, standing out is no longer a luxury; it's a necessity. One way to achieve this is through personal branding. While its importance is undeniable, ...
Leveraging LinkedIn for your personal brand
In the era of digital networking and social media dominance, LinkedIn stands out as a leading platform for professionals. With more than 700 million users worldwide, it provides an unrivalled oppo...
Personal Branding for Women: A Quick and Easy Beginner's Guide
In today's interconnected world, personal branding has become an essential tool for women to navigate their personal and professional lives. That's why I am thrilled to announce the release of my ...
Finding your focus: Branding tips for wedding photographers
You know the moment when you're scrolling through your feed, and a photo stops you in your tracks? It's making you feel something. That's the power of a strong personal brand, especially when it c...
Building your brand: Personal branding for fempreneurs
Ever come across a brand or a person online and feel like they just get you? They speak your language, and share your values, and before you know it, you're not just a follower; you're a fan. That...
Launching your brand in 2024: A comprehensive Guide
Launching your brand in 2024? Your year ahead will be one that's both creative and strategic. Today, a brand is much more than a logo or a catchy name. It's the soul of your business, reflecting y...
There are so many people and brands fighting for attention. There is one factor that stands out as a way to guide customers to trust: social proof. Haven't you paused before clicking 'buy' on a ne...
From 'Fake It Till You Make It' to Authentic Business 2.0
The initial steps in the entrepreneurial world can often feel like a balancing act between creating a convincing image and finding your authentic voice. "Fake it till you make it" is a known tacti...
Why your personal brand needs a mentor
How your personal brand stands outHave you ever noticed how some personal brands just seem to stand out? It's not always solo work. Behind many successful personal brands, there's often a mentor c...
Getting your branding right from the start: A guide for female entrepreneurs
Starting a business is exciting, but it's also full of decisions. One of the first and most important ones? Your branding. That's right, how your business looks and feels to the outside world can ...
How to brand yourself as a coach and stand out
With so many coaches around, how to brand yourself as a coach can seem hard. But what if I told you that the secret to breaking through the noise isn't about being the loudest? It's about being th...
How to make your brand stand out
Are you trying to make your brand stand out, but feel like you're just another face in the crowd? You're not alone. The market is super busy, with lots of businesses trying to grab people's attent...
"We" or "I" in your marketing material.
When it comes to the decision of writing in plural or singular as a solopreneur for your website and social media, there isn't a strict consensus but rather guidelines based on your brand image, t...
How can you ensure consistency in your brand's visual identity across different platforms?
Maintaining consistency in your brand's visual identity across various platforms is crucial for building brand recognition and trust. Inconsistency can lead to confusion and dilute your brand mess...
Ever wondered why some women seem to effortlessly stand out in any crowd, both online and offline? It's not just about charisma; it's about personal branding. Personal branding for women is like c...
Establishing yourself as a personal brand
Establishing yourself as a personal brand involves a combination of discovering your unique voice, consistently communicating your values, and connecting with your target audience. Here are steps ...