Client Overview
OneDonata is the personal brand of Navina Donata Baur, a poet and multidisciplinary artist based in Germany. Her work spans poetry, visual arts, and a jewelry line, each piece capturing her unique blend of “elegant effortlessness” with a touch of melancholy. Central to her brand is her poetry collection, "Fragments of Love & Becoming," which also serves as an inspiration for her jewelry designs. Navina’s artistic purpose is to bring beauty into the world, a mission that resonates in her every creation.
Project Scope
Navina approached me to develop a cohesive visual identity that would seamlessly represent her poetry, artistry, and distinct aesthetic across digital and print media. The project included logo design, color palette, typography, and a series of branding assets that would embody her brand’s essence and support her expanding presence.
Design Approach
For OneDonata, I crafted a visual identity inspired by Mediterranean vintage luxury and the spirit of slow, intentional living. The design includes a grainy, dreamlike texture that mirrors Navina’s poetic style. The color palette draws from Mediterranean hues, balancing warmth and soft melancholy to create an atmosphere of both elegance and intimacy. Typography choices reinforce this, combining timeless serif fonts with a hint of modernity, embodying Navina’s “bringer of beauty” vision.
The logo and its variations reflect an understated elegance, symbolizing the flow and depth of her work while remaining versatile across multiple platforms, from digital presence to jewelry packaging.
Outcome
The result is a brand identity that authentically reflects Navina's artistic spirit and poetic narrative, creating a cohesive yet flexible system for her varied creative projects. The custom elements—including social media templates and jewelry branding assets—allow Navina to communicate consistently with her audience, sharing her work with authenticity and grace. OneDonata now visually aligns with its mission to bring beauty and introspection to its audience.
View More
Visit Navinas Substack | Instagram
