Sandra Åberg Photography Rebrand
Client Overview: Sandra Åberg is an internationally acclaimed photographer known for her emotive portraiture and editorial-style imagery. Seeking to differentiate her personal brand from her wedding photography business, Sandra required a sophisticated rebrand that would capture her artistic vision and communicate elegance, professionalism, and a refined aesthetic.
Project Scope: Sandra entrusted me to design a fresh, cohesive visual identity for her personal photography brand. The goal was to develop a brand image that resonates with her editorial and portrait work, distancing it from her wedding photography to allow each brand to stand independently.
Design Approach: For Sandra’s rebrand, we embraced a minimalist aesthetic with a touch of European sophistication. The color palette is soft yet confident, featuring muted blue and beige tones that evoke a sense of calm and timelessness. The custom monogram and typographic logo exude elegance, with subtle detailing that reflects Sandra’s attention to the finer aspects of her art. Print collateral and social media templates were crafted to be both versatile and visually aligned, supporting her storytelling and showcasing her work seamlessly.
Outcome: The rebrand has successfully positioned Sandra Åberg Photography as a distinguished, standalone brand that speaks to a discerning audience. The cohesive visual identity allows Sandra to convey the depth and quality of her personal work, connecting with clients who seek more than just photography but a unique experience. This rebrand has not only clarified her brand architecture but has also amplified her presence in the editorial and portrait photography scene.
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