News

What is visual identity?

What is visual identity?

You've probably heard the term "Visual identity" tossed around, especially if you've dipped your toes into the world of branding or marketing. But what is it? And why should you care about it? Vi...

Your guide to branding basics

Your guide to branding basics

Hey friend! If you're sometimes doubting what the branding lingo means, you're in the right place. I’ve put together a simple guide to branding basics, to help you understand these terms. 1. Bra...