How to stand out as a wedding planner
You're at a wedding fair, trying to get noticed. It's packed, and every planner around you is trying to do the same thing. But there's one booth that's pulling people in. It's not just because it ...
Align your brand with your personal growth
Personal and brand growth How do you align your brand? It's simple! Think of it like this: how you carry yourself, your vibe, it's not just about standing straight or walking with a strut in your...
Brand Identity for Coach & Mentor Winston Williams
Creating a distinctive brand identity is crucial for any professional. But it becomes even more significant when your business revolves around personal and professional development. For Winston Wi...
But how? Choosing the right brand designer
Imagine pressing the refresh button on your brand and watching it transform from overlooked to irresistible, almost like magic. For growth-ready female founders and entrepreneurs, the dream of tak...
Canva or Can'tva? Why DIY Design Might Cost You Customers
The rise of Do-It-Yourself (DIY) design platforms has certainly democratized the art of branding. Platforms like Canva have empowered businesses of all sizes to craft their own visuals. However, w...
What I Would Do if I Just Started My Business
Starting a new business is similar to building a house; without the right foundation, the structure won't hold up. As someone deeply involved in visual communication, I believe the visual aspect o...
Building your brand: Personal branding for fempreneurs
Ever come across a brand or a person online and feel like they just get you? They speak your language, and share your values, and before you know it, you're not just a follower; you're a fan. That...
Launching your brand in 2024: A comprehensive Guide
Launching your brand in 2024? Your year ahead will be one that's both creative and strategic. Today, a brand is much more than a logo or a catchy name. It's the soul of your business, reflecting y...
Understanding Brand DNA – Its Essence and Importance
The world of branding is awash with buzzwords and terminologies, but few are as crucial to the success of a brand as its "DNA". For businesses and marketers aiming to establish a strong, identifia...
Creating a visual identity for luxury brands: A step-by-step guide
Understanding your brand In the world of luxury branding, crafting a compelling visual identity is paramount. Let's delve into the art of creating a visual identity that emanates luxury and capti...
From 'Fake It Till You Make It' to Authentic Business 2.0
The initial steps in the entrepreneurial world can often feel like a balancing act between creating a convincing image and finding your authentic voice. "Fake it till you make it" is a known tacti...
Getting your branding right from the start: A guide for female entrepreneurs
Starting a business is exciting, but it's also full of decisions. One of the first and most important ones? Your branding. That's right, how your business looks and feels to the outside world can ...
How to brand yourself as a coach and stand out
With so many coaches around, how to brand yourself as a coach can seem hard. But what if I told you that the secret to breaking through the noise isn't about being the loudest? It's about being th...
From passion to presence: Branding essentials for female-led scale-ups
In today's competitive market, the necessity for a compelling and cohesive brand identity is indisputable. Especially for scale-ups ready to amplify their reach and impact. But for female-founded ...
What constitutes a visual identity for a brand?
Visual identity is an essential component of a brand's overall identity, serving as the visual interface that connects a brand with its audience. It's more than just a logo or color scheme; it's a...
What is branding and why is it essential for your Business?
Understanding Branding Imagine walking down a busy street and seeing a familiar green logo with a mermaid. You instantly recognize it as Starbucks. That’s the power of branding. Branding isn’t ju...
Boost visibility with effective branding
Visual branding is the key to catching the eye of your potential customers. An effective visual branding strategy not only increases your business’s visibility but also enhances brand recognition ...
How to Create a Strong Brand Identity for Your Business
A strong brand identity sets you apart from competitors and connects with your audience. Here’s how you can create one. Define Your BrandStart by defining your brand’s mission, vision, and values...
The Brand Design Process Explained
Understanding the brand design process can help you create a strong and cohesive brand. Here’s a step-by-step guide. DiscoveryBegin with research. Understand your market, competitors, and target ...
What is a logo suite? A logo suite is a collection of logo variations designed to make sure your brand’s visual identity remains consistent across different applications. It includes multiple v...
Creating a Minimalistic High-End Brand
1. Simplicity in Design The cornerstone of any minimalistic high-end brand is simplicity. This doesn’t mean stripping down your brand to the bare bones but rather focusing on clean, elegant de...
Why Scandinavian Design Just Works
Scandinavian design has become synonymous with elegance, functionality, and simplicity. For founders looking to integrate these principles into their brand, understanding why Scandinavian design ...
Considerations for a successful rebrand
Rebranding can be a powerful way to rejuvenate your business, attract new customers, and stay relevant. However, it’s crucial to approach this process thoughtfully to ensure a successful outcome. ...
Brand refinement prompts for female founders This post will provide you with five powerful "Brand Refinement Prompts" designed to help you define your mission, understand your audience, create ...